Clarify. Show. Inspire
You are doing work that changes lives—but when it is time to communicate that value and impact, the story is often harder to tell than it should be. Grant deadlines approach, donor reports feel rushed, and the depth of your work does not always come through clearly. Sunlit helps you translate your mission, vision, and results into clear messaging and powerful films. So funders, donors, and decision-makers quickly understand the impact you are making and why it matters.
A Story by Sunlit
Ways we help impactful work be clearly understood
Clarify your impact and message
Strategy & Messaging
Struggling to explain your work in a way that funders, donors, or partners immediately understand? We help you clearly define your impact, shape your core message, and organize your story so it’s ready for grants, reports, campaigns, and conversations.
Clear messaging built for understanding, trust, and support.
Clear messaging built for understanding, trust, and support.
Show your impact through film
Films & Visual Storytelling
We create films that help people understand your work and why it matters—short documentaries, donor and testimonial videos, grant films, recruitment stories, and campaign pieces. Always grounded in real people and real outcomes.
Because when people understand your story, they’re more likely to support it.
Because when people understand your story, they’re more likely to support it.
Ongoing storytelling support
Long-Term Partnership
Many clients start with one project and stay for the partnership. We provide ongoing storytelling and communication support so you’re not starting from scratch for every grant, campaign, or fundraising season.
We’re a long-term partner, not a one-time vendor.
We’re a long-term partner, not a one-time vendor.
Storytelling
That Turns Your Impact Into Action.
Imagine funders quickly understanding your impact.
Volunteers stepping forward because they see where they fit. Donors giving—not just because of what you do, but because they trust why it matters.
When your story is clear and human, people know how to respond.
That’s the work we do every day.
When your story is clear and human, people know how to respond.
That’s the work we do every day.
Start a conversation
“I believe the most important stories aren’t the ones that go viral. They’re the ones that change lives and make the world a better place— those are the stories I love to tell!”
Yami Lima
Founder & Creative Director
Founder & Creative Director
The Sunlit Difference
Clarity that Drives Results
We don’t start with a camera—we start with understanding. We help you clearly define what matters most, organize complex information, and shape a story that funders, donors, and decision-makers can quickly grasp and act on.
We don’t start with a camera—we start with understanding. We help you clearly define what matters most, organize complex information, and shape a story that funders, donors, and decision-makers can quickly grasp and act on.
Authenticity You Can Feel
Our stories are grounded in real people, real experiences, and real outcomes. No scripts that feel staged. No messaging that feels inflated. Just honest storytelling that respects the people behind the work—and earns trust.
Our stories are grounded in real people, real experiences, and real outcomes. No scripts that feel staged. No messaging that feels inflated. Just honest storytelling that respects the people behind the work—and earns trust.
Partnership, Not Just Production
We don’t deliver a project and disappear. We work alongside you—asking thoughtful questions, guiding decisions, and supporting your work over time. Many clients come for a film and stay for the partnership.
We don’t deliver a project and disappear. We work alongside you—asking thoughtful questions, guiding decisions, and supporting your work over time. Many clients come for a film and stay for the partnership.
Strategic Rigor Behind the Story
Sunlit is shaped by real experience leading complex, regulated programs. We understand how decisions are evaluated, what accuracy requires, and how to communicate nuance without losing clarity—so stories hold up to scrutiny and support informed funding decisions.
Sunlit is shaped by real experience leading complex, regulated programs. We understand how decisions are evaluated, what accuracy requires, and how to communicate nuance without losing clarity—so stories hold up to scrutiny and support informed funding decisions.
See What's Possible .
Visit NC Farms
The NC Department of Agriculture needed people to feel the program, not just read about it.
See the story
Wheels for Hope
Donations were slipping. We stopped asking and started showing what a car actually changes.
See the story
Your impact Deserves to be seen, heard, and supported.
In 2015, Yami Lima created a simple fundraising video for the Leukemia & Lymphoma Society to support a friend’s son battling leukemia. The film helped raise more than $50,000—and revealed something powerful: when stories are told with honesty and clarity, people respond.
That moment planted the seed for what would later become Sunlit, a storytelling practice dedicated to helping impact-focused organizations clearly communicate the impact of their work.
Before founding Sunlit, Yami spent 25 years as a professional engineer and program manager in the aerospace and medical device industries. With a background in Industrial Engineering and an MBA, she brings a rare combination of strategic thinking, systems expertise, and storytelling to impact-focused organizations. Her work helps organizations translate complex programs into clear narratives that connect with donors, funders, and communities.
The name Sunlit reflects something deeply personal. Yami has always found perspective and renewal in nature—walking under open skies, surrounded by trees, or stepping outside when clarity is needed. Nature has a way of reminding us what matters most. In the same spirit, Sunlit exists to bring important work into the light, helping others see the purpose, the people, and the impact behind it.
That moment planted the seed for what would later become Sunlit, a storytelling practice dedicated to helping impact-focused organizations clearly communicate the impact of their work.
Before founding Sunlit, Yami spent 25 years as a professional engineer and program manager in the aerospace and medical device industries. With a background in Industrial Engineering and an MBA, she brings a rare combination of strategic thinking, systems expertise, and storytelling to impact-focused organizations. Her work helps organizations translate complex programs into clear narratives that connect with donors, funders, and communities.
The name Sunlit reflects something deeply personal. Yami has always found perspective and renewal in nature—walking under open skies, surrounded by trees, or stepping outside when clarity is needed. Nature has a way of reminding us what matters most. In the same spirit, Sunlit exists to bring important work into the light, helping others see the purpose, the people, and the impact behind it.
Our Mission
To help nonprofits, education, and impact-focused organizations clearly communicate their mission and impact through honest, human-centered storytelling—so the right people understand their work and know how to support it.
Guiding Principles
Authenticity
We believe real stories are enough. No exaggeration, no performance—just honesty, care, and respect for the people and communities at the center of each story.
Clarity
People can’t support what they don’t understand. We help distill complex work into stories that are grounded, human, and immediately clear—especially for funders and decision-makers.
Joy
We believe how the work feels matters. Our process is thoughtful, collaborative, and grounded—creating a working relationship that is sustainable, respectful, and energizing for everyone involved.
Integrity
We tell stories with responsibility and respect. We say what we mean, honor the truth, and follow through—every time.
Partnership
We don’t hand off deliverables and disappear. We work alongside you, ask thoughtful questions, and build trust over time.
Impact
Our work is meant to support real outcomes. Not attention for its own sake, but understanding that leads to action, support, and lasting change.
What our Clients Say
Best Film to Align with my Business Goals
"Sunlit didn’t just create an incredible film for Blush—they guided me from scratch, helping develop concepts and coaching me through the process. Her support made me feel confident and comfortable, allowing us to create the best film to align with my business goals. The result was both visually stunning and highly effective."
- Alison Rogers, Business Owner
Cary, NC
The Right Partner to Tell the Story
"Yami is incredibly knowledgeable and brings a level of professionalism from her corporate background that you can really feel. We raised $50,000 from the gala, and then used the assets for a Giving Tuesday campaign and raised an additional $25,000 — $75,000 total. When you're trying to raise money, telling the story properly is key. And that's exactly what she does. She's the first person I think of when I have a project. I completely trust her vision."
Nicole, NBM Publishing
Chapel Hill, NC
A Series That Brought Donors and Volunteers In
"We had written documents and pictures, but nothing at the level of professionalism you need today. Yami led the charge — She made everything so easy.We ran the films last November and December and had a really good year-end for fundraising. The head of fundraising for the Salvation Army on the West Coast saw them and said, "a lot of good results coming from this. Yami is enthusiastic, smart, efficient, and a wonderful communicator. Everything about it was just wonderful."
Tim Gabriel, Founder Little World Charity
Raleigh, NC
Frequently Asked Questions
Why Do You Do This Work?
In 2015, Yami was thriving in her corporate career and creating films for fun—until a close friend’s son was diagnosed with leukemia. Wanting to help, she created a fundraising video for the Leukemia & Lymphoma Society, which raised over $50,000 and revealed the power of storytelling to drive real impact.
That experience changed everything. She saw firsthand how a clear, compelling story could move people to action—whether to fund a cause, engage a community, or rally support for a mission. That’s why she founded Sunlit—to help nonprofits and mission-driven organizations tell the right story, to the right people, in the right way—so their impact isn’t just seen, but truly felt.
That experience changed everything. She saw firsthand how a clear, compelling story could move people to action—whether to fund a cause, engage a community, or rally support for a mission. That’s why she founded Sunlit—to help nonprofits and mission-driven organizations tell the right story, to the right people, in the right way—so their impact isn’t just seen, but truly felt.
Who Do You Work With?
We partner with nonprofits, foundations, and mission-driven organizations that are passionate about making a difference. Whether you need to engage donors, secure funding, or rally your community, we help you translate your impact into powerful storytelling that moves people to action.
What's Your Process?
We follow a three-step approach designed to help nonprofits and mission-driven organizations turn their impact into stories that inspire action, deepen donor engagement, and drive results.
Clarity Before Cameras – We work with you to refine your message and identify the most compelling story that aligns with your mission and goals.
Storytelling That Connects – We bring your story to life through strategic, emotionally engaging content designed to move donors, funders, and communities to action.
Impact-Driven Distribution – A great story only works if the right people see it. We help you share your content strategically—whether through fundraising campaigns, donor outreach, or community engagement—so your story delivers real impact.
How Long Does It Take?
Most projects take 6-8 weeks for story finding and production. Growth strategy and distribution are tailored to your specific needs and goals.
How Involved Will You Be?
You’ll collaborate with us during Story Finding to ensure your message is clear and aligned with your mission. After that, we take care of the heavy lifting, keeping you informed every step of the way—so you can stay focused on the work that matters most.
Clarity Before Cameras – We work with you to refine your message and identify the most compelling story that aligns with your mission and goals.
Storytelling That Connects – We bring your story to life through strategic, emotionally engaging content designed to move donors, funders, and communities to action.
Impact-Driven Distribution – A great story only works if the right people see it. We help you share your content strategically—whether through fundraising campaigns, donor outreach, or community engagement—so your story delivers real impact.
How Long Does It Take?
Most projects take 6-8 weeks for story finding and production. Growth strategy and distribution are tailored to your specific needs and goals.
How Involved Will You Be?
You’ll collaborate with us during Story Finding to ensure your message is clear and aligned with your mission. After that, we take care of the heavy lifting, keeping you informed every step of the way—so you can stay focused on the work that matters most.
What Makes Sunlit Different?
Sunlit isn’t just another video production company—we are a strategic storytelling partner led by Yami Lima, a systems engineer, MBA, and former StoryBrand Certified Guide. With a background in corporate strategy, problem-solving, and audience-driven storytelling, Yami brings a unique blend of analytical thinking and creative vision to every project.
Unlike traditional agencies that focus solely on visuals, Sunlit ensures that your story is clear, compelling, and strategically aligned with your goals—so your content doesn’t just look good, it drives action and impact.
Unlike traditional agencies that focus solely on visuals, Sunlit ensures that your story is clear, compelling, and strategically aligned with your goals—so your content doesn’t just look good, it drives action and impact.
How Does Your Engineering & Business Background Benefit My Project?
With a systems engineering mindset, Yami approaches every project with precision, structure, and problem-solving expertise. Her MBA adds a layer of business strategy, ensuring that your storytelling isn’t just engaging—it’s purpose-driven and aligned with your organization’s growth goals.
Her StoryBrand experience as a former certified guide guarantees that your message is clear, audience-focused, and emotionally compelling.The result? Content that builds trust, engages funders, and turns storytelling into a tool for real impact.
Her StoryBrand experience as a former certified guide guarantees that your message is clear, audience-focused, and emotionally compelling.The result? Content that builds trust, engages funders, and turns storytelling into a tool for real impact.
How Much is The Investment
The cost of a project depends on the scope, complexity, and strategic needs of your organization. Unlike traditional video production companies, we don’t just create content—we craft strategic storytelling that drives real results.
- Custom Pricing – Every project is tailored to your goals, whether it’s donor engagement, fundraising campaigns, or mission awareness.
- Value-Driven Investment – Our approach ensures you’re not just paying for a video, but for a story that connects, inspires, and delivers impact.
- Flexible Solutions – We offer different levels of engagement, from messaging strategy to full video production and distribution support.
Interested in learning more? Let’s talk about what you need and find the right storytelling approach for your budget.
- Custom Pricing – Every project is tailored to your goals, whether it’s donor engagement, fundraising campaigns, or mission awareness.
- Value-Driven Investment – Our approach ensures you’re not just paying for a video, but for a story that connects, inspires, and delivers impact.
- Flexible Solutions – We offer different levels of engagement, from messaging strategy to full video production and distribution support.
Interested in learning more? Let’s talk about what you need and find the right storytelling approach for your budget.
How do I get started?
Getting started is simple! Our process is designed to be clear, strategic, and stress-free.
- Book a Free Consultation – Choose a time that works for you, and we’ll discuss your goals, challenges, and vision.
- Clarify Your Story – We’ll help you refine your message and identify the most impactful story to tell.
- Create with Strategy – Once your story is clear, we handle the heavy lifting—crafting compelling content that inspires action.
- Book a Free Consultation – Choose a time that works for you, and we’ll discuss your goals, challenges, and vision.
- Clarify Your Story – We’ll help you refine your message and identify the most impactful story to tell.
- Create with Strategy – Once your story is clear, we handle the heavy lifting—crafting compelling content that inspires action.
Sunlit Narrative Clarity Assessment
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